Stay in touch with your customers the right way. A well structured email campaign can help boost sales and increase site visits. We use the great MailChimp™ to achieve this.
Why MailChimp™? -
Yes, there are several email publishing platforms out there to choose from, but we really like how the MailChimp™ interface works. They've made it real easy for the "average person" to set up and maintain campaigns. So, once we've set you up with a custom email template in line with your branding, you're good to go.
Tracking Statistics -
There's no point in sending out an email campaign (or any marketing campaign for that matter) if you can't track who's viewing your information and who isn't. Without some sort of tracking, the whole thing is a waste of time.
MailChimp's built in reports allow you to see who's opening, who's clicking through and to find out which email addresses have bounced and which people have unsubscribed.
Structuring your Campaign -
Your campaign should send as much traffic back to your website as possible.
Tease your users with little snippets of information and send them to your site to read the full story. Grab their interest with special offers or new products if you have an e-commerce site, then send them back to your site to buy your products.
Extend your reach with Social Media Integration -
MailChimp™ makes it easy to share your email across social networks with one click in your campaign dashboard. Connect MailChimp to your Twitter and Facebook accounts to automatically post your campaigns on those networks, or place Tweet, Like, and other social buttons in your campaigns to let your readers share the love.
Facebook™, Twitter™, Pinterest™, Vimeo™, YouTube™, Tumblr™, Flickr™, Instagram™ - you've probably heard of one or two, if not all of them.
Social Media can be a great way to help build your brand identity and boost visits to your website. It can also be a big drain on your time if you do not have a proper plan of attack.
Don't just set up a Facebook page or a Twitter account for your Business because 'your friends have one' - make sure it serves a purpose and make sure you have a marketing strategy.
Talk to us to find out more about Social Media.
There's no point in having a modern website if your logo and branding are stuck in the 80's and made using clip art!
Remember, your brand is everything. Your brand reflects your business. It reflects the level your business operates at. It reflects the quality of product(s) you make or services you provide.
If you offer a $5000 product but your branding/logo screams '$2 Dollar Shop', are you going to sell your product or are people going to bypass you and talk to your competition?
Interface Design (UI)
We've been asked more and more lately to work alongside software developers to provide interface layouts for both mobile and online applications (apps).
You don't speak 'tech talk' and you need someone to translate for you.
Get in touch